What Should a Corporate Video Include?

In today’s world of video marketing, it’s not enough to have a corporate video that looks good. You want your corporate video to stand head and shoulders above a generic brand video, one that showcases what makes your company unique and engages viewers.

If this sounds like the type of corporate video you’re looking for, keep reading!

This blog post will explain how we create engaging corporate videos. We’ll show you how the videos should look, as well as share some industry best practices our video production company uses to make sure your corporate video content creates a lasting impression with the target audience you want to reach.

What Makes the Best Corporate Videos?

A corporate video is a great way to show off your company and convince both potential clients and employees that you are the right company for them. A corporate video should be professionally done, reflect what makes your company unique – whether it’s customer-centricity or innovation – and be engaging so that viewers are interested in what you have to offer.

When it comes to corporate video production, what you show is just as important as how it appears. The first few seconds of your video content are crucial, especially on social media, because viewers will judge whether or not they want to continue watching based on the quality and content that’s presented in this time frame.

If your promotional videos look great but there isn’t anything interesting happening, people won’t keep watching; if the corporate video has something relevant going on too quickly for them to understand, people will also stop watching. This means that both your appearance needs to be engaging yet inviting at the same time.

It’s a difficult feat to accomplish, but Minifridge Media can make it happen!

A Focus on Your Company Culture

It’s important for corporate videos to highlight what makes your company culture dynamic and different from other corporate cultures. What do your employees love about working at your company? Do they have any quirky rituals? These are the types of corporate video details that people find interesting and engaging.

Make it Personal or Make it Professional?

Some companies prefer corporate videos with a more professional tone, while others like their corporate videos to have an air of informality and friendliness so they feel approachable. Your company culture and identity will play into this decision.

If your company is young at heart and appeals to younger demographics then including fun, eye-catching elements in your corporate video may be appropriate. For other companies, where professionalism and expertise are paramount consideration, a corporate video production with a more formal and authoritative tone is the way to go.

Ultimately, it’s about finding what works best for both you and who you are trying to reach through your corporate video efforts.

Recruitment Videos

Recruiting new employees can take a lot of time and effort, which makes it a costly endeavour. That being said, it’s not going to do much good unless these new hires are a great fit for your company culture. If they’re not a good match, all that work will have been wasted and you’ll have an unhappy team on top of everything else.

Luckily, corporate video production can help in this area of business. Recruitment videos are a great way to avoid the time and expense of a traditional recruitment process. A recruitment video is a great way to show what your company culture really looks like by using footage of the environment and employees in their day-to-day lives.

It’s also an opportunity for previous employees to talk about why they love working at your business. Telling your employees stories in creative and emotional ways is a great way to engage with your audience and connect with people who could bring value to your organization.

Educational & Training Videos

Educational videos are a great way to learn something new. For example, if you’re purchasing an expensive piece of equipment and you want your employees to have a good understanding of how it works, a concise training video is an excellent resource that benefits employees because they can watch it as many times as they please.

Training videos provide tremendous value by helping staff avoid costly mistakes and making sure that everyone is on the same page.

At Minifridge Media, We Can Bring Your Ideas to Life!

If you need corporate video production services, contact us today so we can get started helping you produce corporate promotional videos that are perfect for showcasing who you are as a company and getting people interested in the product or service you have to offer.

Once you identify the message you want us to spread, we can help you develop the right concept. From there, we handle every step in the process, including script development, music selection, sound editing, visuals, pre-production, post-production, and, of course, everything surrounding the shoot, while still respecting your budget.

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Why Video Marketing is So Powerful

As the internet continues to grow and evolve, social media sites and video hosting platforms like Youtube have become a major tool for business outreach and advertising campaigns. Video content is highly engaging, as it’s a medium that easily connects people, adding a human element that is not present through text-based content alone.

Video marketing harnesses the power of social media platforms where businesses can advertise their brand, post their content, increase their clientele, and enjoy profits. But you need to make the most of your marketing efforts. For this, you need an experienced team.

From optimizing your Youtube channel with high-quality content to filming a memorable live video to editing video footage, Minifridge Media is the Toronto video production company that can provide you with the insight and talent you need to put your best foot forward using video marketing.

What is Video Marketing?

Video marketing is one part of digital marketing. It’s when you use video for several reasons:

  • Raise awareness of your brand, products, and/or services
  • Create engagement
  • Drive sales

Around 2014, video marketing became a tool for all sizes of businesses to use. Now, promotional videos, such as video ads, explainer videos, and more have come to dominate the marketing sphere, which means you need to bring your A-game if you want to stand out while reaching your target audience.

Video marketing overlaps with social media marketing because most videos will be posted on social media websites, such as Instagram, Facebook, TikTok, Youtube and others. When you post videos across various social media channels, it also improves your ranking on Google. A higher ranking in search engines like Google leads to more exposure and higher sales. A video on a landing page can also have a significant impact on your conversion rate.

That’s why video marketing is so powerful, and so important for your bottom line.

Video Marketing Statistics

If you need some video marketing statistics to convince you that video content is the next step for your business, we’ve got you covered.

According to Hubspot, 92% of video marketers in 2020 said that video content is a key aspect of their marketing strategy, increasing to 93% in 2021. This is the highest it’s been since 2015. Businesses need to move with the times. And video content is the movement you need to jump on now!

How do businesses benefit from video marketing? They need a video marketing strategy to stand out from their competitors.

What is a Good Video Marketing Strategy?

A good video strategy will help you stay in people’s minds and climb Google’s ranks, but how do you create one? Here are the steps to follow:

  • Outline your goals (What do you want to achieve with the video?)
  • Identify your target audience
  • List out the type of videos you want to film (video ads, explainer videos, interviews, etc.)
  • Make a budget
  • Gather the supplies and hire the people needed to film
  • Create your video
  • Do video editing
  • Share the video across all social media channels and your website
  • Track and monitor the video’s analytics and audience comments

When you work with Minifridge Media, we can assist you with the planning, video creation process, and video script by identifying and discussing your goals, budget, deadline, and more. Not everyone knows the ins and outs of video production like we do, so let’s work together and make an engaging video that helps you get found more quickly by search engines and potential customers.

Let Us Help You Create a Cool Online Video

It’s time to start creating video content for your business! Our team includes video marketers who can help you reach your target audience through a variety of marketing videos and content, including branded content and corporate video production.

Consult the Minifridge Media team to start planning an effective video marketing strategy!

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5 Ways To Grow Your Business With Video

Without a doubt, 2020 will go down in the history books as an unprecedented time of upheaval and uncertainty. Few could have expected that a global pandemic would upend so many of the regular activities that we take for granted, but now that COVID-19 appears to be winding down, everyone is excited to move on to the next chapter.

If you own or operate a business, particularly one that was unable to operate normally during the pandemic, now is a great time to embrace the power of video to help get your business back on track.

Between high-quality branded video content and corporate videos, you can take your business to the next level and create a corporate culture that will stand the test of time. Here are five ways that using video can help your business grow and thrive in a post-covid world:

1 – Revamp Your Social Media Presence

For many companies, now is the perfect time to overhaul their social media efforts and send dated content to the curb. Particularly for businesses that serve the public, such as venues, restaurants and bars, whose existing social media campaigns were derailed by the arrival of the pandemic. Now, new branded video content will show the world that you are back and better than ever.

It is widely understood that video content generates far more engagement on social media platforms than the combination of text and images, but not everyone realizes how wide the gulf between these formats really is.

And it’s not a matter of a few percentage points. In fact, video posts are several orders of magnitude more powerful. For example, tweets with video get ten times as much engagement as tweets without video! So, even though high-quality video content can be more time consuming to produce, the payoff is well worth the wait.

Before you roll out your new videos, make sure to take the particular quirks, considerations and constraints of each social media platform into consideration and adjust your format as needed to have the greatest impact.

For example, an estimated 85% of FB users scroll through their feeds with the sound off, and more than 90% of videos viewed through Twitter are on mobile devices. So, if you’re targeting either (or both) of these platforms make sure to prepare videos that include captioning and are properly formatted for mobile viewing.

2 – Use Video to Guide Customers Through Your Conversion Funnel

Branded video content has a valuable role to play in email marketing campaigns, one that many companies overlook. Just as social posts are more powerful with video, so too are marketing emails. When emails include video, their click-through rates increase by 200 – 300%!

Top-of-Funnel Videos

Videos that grab the viewer’s attention and promote brand awareness are the best way to introduce your business to new potential clients. These videos can be helpful for social, website or email content to help generate leads or build buzz around a new product or service before launch.

Bottom-of-Funnel Videos

Video content that focuses on answering common questions expressed by your customers provides the final push that turns high-quality leads into conversions. These explainer videos make a wonderful addition to reactivation campaigns, as well as product web pages.

3 – Give Your Website a Boost

Enriching your website with a new batch of videos will not only improve the user experience of your site but also can help your site perform better on search engines.

Web sites with high-quality video can easily outrank a keyword-stuffed website because your users tend to spend more time on site, which will lower your bounce rate, among other improvements in user experience analytics.

Let Your Customers Get to Know You

People often make strong emotional connections to the people behind the brand, so letting your customers know more about you and your team can go a long way to building brand loyalty. If you have a great story about how your company came to be or how it overcame challenges, make a video about it to share with the world.

4 – Use Corporate Videos to Build Your Vision

Using corporate video content can raise your company’s profile, establish your place in the market and help drive the recruitment of top talent.

If you are looking to catch the attention of potential investors or business partners, a crisp company profile video will take you further than even the most finely worded communique because they let you present your company’s strengths in a resounding and impactful way that will stay with viewers.

If you’re looking to build from within, the right recruitment video will take a load off the shoulders of your human resources department. Recruitment videos provide potential applicants with some insight into your company’s culture, which will help attract candidates with genuine interest and passion, who are much more likely to become valuable employees.

5- Show Your Support

Connection to community is how businesses create goodwill and carve out a lasting place in their market. By showing your company’s support for social causes or community initiatives, either with a promotional video or branded video content, you can reinforce your connections with customers, employees and the local community.

Get Your Video Project Started!

Minifridge Media helps businesses of all kinds tell their story to the world with engaging and impactful video. For expert video content production advice and information about a personalized quote for the video project you have in mind, click here to book a discovery call.

What is Video Production: A Definitive Guide

Video production is the process of producing visual content for television or the internet. Some examples include television commercials, business marketing videos, short films, and movies.

But not everyone needs a video production company for their video content. In some cases, such as live events, a videographer is a more appropriate choice. When deciding on using video production options, businesses aren’t always well-versed in the film industry to know what is needed, what is involved, or how much it costs.

But not to worry! Minifridge Media is here to provide you with answers. Bear in mind that video production takes time. Most projects cannot be completed in a day or two if you want something that’s high quality. Browse our services to learn more about the video content we produce

The Video Production Process

Why is the video production process important? There are many moving parts. Having a video production process in place means that goals are met in a timely fashion and fewer revisions are made.

Additionally, the project has a budget and a deadline that needs to be met, making it vital for the video production team to keep one eye on the clock while working. Everyone needs to know what to do and when to do it.

Common questions to consider:

  • How much will it cost to produce a video?
  • How much planning time is needed to make the video?
  • How much editing time is needed before the final video is produced?

Production rates rely on time and the number of employees hired. Whether you’re pitching a video idea or in the post-production phase, each project and type of video is different, so the amount of time will always vary. Adding days and crew members to the production also increases the price. The longer the production, the more it will cost.

What are the Three Stages of Video Production?

The three main phases of video production are:

1. The pre-production phase, which includes:

  • Research
  • Scriptwriting

2. The production phase, which includes:

  • Planning the Shoot
  • Shooting the Video

3. The post-production phase, which includes:

  • Video Editing
  • Colouring, Sound Design & VFX


A good video production team springboards into the project by conducting research for the video pitch. Craft the video pitch in a way that captures the brand of the client. Whether you’re producing commercials or social media videos, a professional will scour the client’s marketing materials and website, as well as ask questions, to understand the best way to create a video that embodies the client’s brand history, core services, and unique qualities.

Review competitors’ videos, step back to look at the client’s entire industry, and pinpoint who the target audience is. The video team should find examples of videos already out there and develop an outline for ways of integrating the research of the client’s brand.

By taking elements that the team likes from existing videos, they improve upon them for the client’s video to make something new. At the end, the video team will have a unique series of marketing messages that help the client to stand out.

Then, the video team searches for a concept to match the client’s type of video, as well as an appropriate tone. For example, corporate videos are often serious, so a more light-hearted and comedic tone may be a better match for the client’s brand. At the pre-production meeting, present the client with several ideas to give them a choice.

If the client likes the video team’s method and video idea, the team will create a script that hooks the audience and keeps them engaged, all while having the budget in mind.

PRO TIP: It’s best to write scripts that can be realistically completed.

Once the team receives the client’s feedback, they make revisions, and wait for the green light from the client’s project point person and key stakeholders. Now, pre-production is complete, and the video team can move onto the next phase.


The video producer and line producer find and audition potential cast members, hire crew members, scout locations, and order props and costumes.

The video team runs everything by the client and’or project point person to ensure the crew is following the spirit of the video concept and staying within budget. The video production team also handles the paperwork and ensures that they have the necessary permissions for the production.

The sets are readied for filming with the setting up of sound, video camera, and lighting equipment. All the raw materials are captured as they bring the story to life, whether it’s for marketing videos or interviews. Capturing b-roll footage and recording voiceovers are also completed during this phase.

The producer or video production team will confer with the client’s project point person to ensure everything is going according to the initial version of the video.


This is where the magic happens! The editing process is accomplished with the help of industry-level software.

If the project requires a voiceover, the video production company will provide the client with access to their library to choose a suitable voice. The process also consists of reviewing the footage and assembling the story by adding music, special effects, colouring, and more, so the finished video has that Hollywood quality rather than that of an iPhone video.

Note: Minifridge Media’s revision process for pre-production and post-production comes with unlimited revisions because we want you to love the final video. Find more details about our video production process here.

What Does a Video Producer Do?

Depending on the video production company, the video producer, video team, or both will handle the same tasks with the client. A video producer is involved in a lot of the video production process. Some of their tasks were mentioned above, but here is a more complete list:

  • During the pre-production stage, the video producer meets with the client’s project point person to work out the details of the video, including timelines, character identification, and location details.
  • The video producer reviews scripts and ensures that the client has approved them. They will also verify whether or not project questions have been answered, characters have been screened, and the location finalized.
  • The producer may do a site visit during the pre-production stage if they deem it necessary.
  • During the production stage, the video producer confers with the client and project point person about any additional ideas or components the client wants in the final product.
  • The producer is present for auditions, reviews crew hires, and supervises the production.
  • The producer tracks the deadline and budget to ensure that everything is going according to plan and achieved under the budget.
  • At the post-production stage, the video editor and producer work together to review all the footage. If interviews were conducted, the producer transcribes them.

Hire a Top Video Production Company in Toronto

As you can see from all these details, the video production process is extensive. Minifridge Media is happy to answer any questions you may have, from the pre-production process to the post-production process to final delivery. We make cool videos, and now, you know how!

Our professional video production team has produced and worked on a diverse range of video content from pre-production to post-production. If you require a video with a script, then a video production company is what you need. We have the resources to provide scripts, storyboards, animation, motion graphics, narration, and more! We can even do recordings in a studio environment.

Get a quote today to start working with our video production team!

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Video Production Jobs: 5 Career Paths in the Film Industry Explained

When people dream of their future careers in the film industry, many might imagine being a movie star, a famous writer or top-tier director. However, those aren’t the only jobs to be had. Whether you’re making an indie film or working on a big budget commercial, it takes a team of dozens (or more) to realize the final product.

Toronto is a bustling city full of excitement, adventure, and a wide variety of film production jobs. As a result, Toronto’s film industry is brimming with opportunities for you to put your diploma and experience to good use. The industry has all kinds of film jobs available, from special effects videographers to key grips to gaffers to editors to makeup artists and beyond.

We’re going to cover five video production jobs that may surprise you once you read what these film jobs entail and what skills they require.

What Jobs Are There in the Toronto Film Industry?

There are hundreds of Toronto jobs in film that can help you to start or continue your career. Browse these notable positions to see if they’re right for you:

1. Line Producer

A line producer’s role extends to the preproduction and production stages of a video project. They work under the producer, who is in charge of the production and has a say in creative decisions.

The line producer’s job is to manage the physical execution of the production, whether it’s branded content or a movie, and make sure everything runs accordingly from start to finish. Their role is extensive, but some of their tasks include:

  • he departmental heads
  • Scouting locations
  • Tracking and managing the production’s budget
  • Be the point of contact between below-the-line talent and above-the-line talent
  • Create a rough draft of the shooting schedule by reviewing the script
  • Negotiate with equipment vendors and rental agencies

As far as film production jobs go, this one requires applicants to have a lot of experience under their belts. The more you work on sets will eventually help you to land this position. Being a line producer usually requires you to have worked as a production assistant up to production manager.

2. Production Coordinator

The production coordinator handles administrative work for the film production company while managing the production assistants (PAs). The production coordinator follows the directions of the line producer and production manager. The tasks involved for this type of job vary:

  • Calling actors to the set and being their point of contact
  • Organizing the catering
  • Arranging for location and equipment rentals, transportation
  • Tracking schedule changes
  • Delegating tasks to PAs
  • Ordering supplies for the production office
  • Managing phones and emails
  • Publishing call sheets and production reports
  • Collaborating with the production accountant to oversee the payment of bills

The coordinator’s main goal is to ensure the production’s plans are executed right and on time. This job is only required while the production is in progress, so it’s only available on a project-by-project basis.

3. Casting Director

A casting director assists the director in finding the right actors for the production’s roles. They will read the script and meet with various directors and producers to understand the type of people needed for each character.

The casting director must find talent while also keeping in mind the producers and directors’ demands, although the casting director is sometimes not given much direction. They must also keep in mind the actors’ availability, fees, and general interest their involvement in the production will create. They regularly attend various types of entertainment to find talent. Additionally, they organize rehearsals and negotiate with actors and their agents.

4. Camera Operator

The camera operator takes direction from both the director of photography (DP) and the director of the production. The camera operator may work in tandem with the first and second assistant camera, as well as a Steadicam operator, to ensure the scenes are captured according to the DP and director’s plans. Depending on the production needs, the camera operator will use different pieces of technical equipment, from single portable cameras to remote-controlled cameras to mobile mountings. While you may think they only operate some sort of camera for their job, there are more tasks involved, such as:

  • Memorizing and following camera scripts
  • Attending rehearsals
  • Assisting in the planning and preparation of scenes
  • Being alert and responding quickly to directions
  • Collaborating with the lighting and technical staff
  • Framing scenes in a creative way

Whether you’re working on commercials or corporate videos, being a camera operator can be a physically demanding role but a crucial one. Often, practical experience, technical skills, and a genuine love for camera work will help you land this type of position, although having a relevant degree won’t hurt your chances either.

5. Boom Operator

A boom operator is part of the sound team and positioned next to the camera operator while holding a large microphone above the actors, so their audio is crisp and clear during every take. If you’re looking for work experience, the boom operator position is a great place to start since it will allow you to witness and participate in the ordered chaos of film production.

Unfortunately, this microphone sometimes makes an expected appearance on film, which is only ever shown in blooper reels. Some of the tasks the boom operator performs include:

  • Memorize the script to know the camera movements and cues for tilting the microphone
  • Understand how to use and repair specialized equipment
  • Be physically fit to work on set for long periods and consecutive days

While this is an entry-level job, having experience as a production assistant or sound trainee can increase your chances of being hired. This job position provides you with training in audio recording, leading you down the road to the role of production sound mixer.

Now the film jobs listed above are only a drop in the ocean of video production. Additionally, there are other jobs outside of the production stage for the pre and post-production stages.

How Do I Get a Job in a Production Company?

Getting a job in a production company can require an aggressive approach, since it’s such a competitive industry. You can start by submitting your resume with a demo reel, samples, credits, case studies, and any other examples of video productions you have worked on.

Contacting production companies that aren’t currently hiring can give you an edge since they won’t be bombarded with applications. In-person and phone conversations can leave a lasting impact and lead you to get an interview set up.

Applying to Minifridge Media can help you to break into the film industry. At the core of our services, we tell the stories of businesses in the Greater Toronto Area through high-quality content. Get in touch with us to join our team – who knows, you may be working on our next Toronto video production!

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Minifridge Media founder Andrew Osborne featured on Creatives Grab Coffee Podcast

Our friends at LAPSE Productions, Kyrill Lazarov & Dario Nouri, recently started a podcast called ‘Creatives Grab Coffee’ where they interview fellow filmmaking professionals in Toronto, and Andrew was one of their first guests.

Here’s the description of Creatives Grab Coffee, from their website:

“A platform where creatives and business professionals discuss industry topics, ideas and share experiences. “

Andrew Osborne recently sat down with the boys for a virtual interview on Zoom and discussed how he got his start in video production, Minifridge Media’s approach to filmmaking, funny stories from shoots, and more!

Watch the full interview below:

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Latest UpCity Blog features Minifridge Media

In a new guest blog on Upcity entitled ‘How a Promotional Video is Made,’ Minifridge Media founder Andrew David Osborne uses the real life example of the Chuck’s Roadhouse Grill commercial to explain how we make our videos, from casting to food-dressing to getting a consistent look in the colour-grade. Filled with funny stories and interesting tidbits, this post is a must-read for anyone interested curious about our process.

You can read the full article here.

In addition to guest posting on the UpCity blog, Minifridge Media is featured as one of their Top Video Production Companies in Canada. Thanks, Upcity!

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Minifridge Media founder Andrew David Osborne to participate in #I’mDoingIt mentorship program.

Andrew David Osborne was a speaker at the launch of A Brand New Thing!, a creative marketing agency that helps brands and entrepreneurs turn dreams into reality, and now he’s been asked back to mentor aspiring entrepreneurs.

Dami Eluyera, founder of A Brand New Thing!, said in a recent LinkedIn post regarding her decision to ask Andrew to be a mentor:

“When you choose a mentor, don’t just focus on the career they’ve had, but the character they’ve built. Character is built in the process of getting what you want. Andrew embodies TENACITY, RESILIENCE and RISK TOLERANCE.”

She continued with:

“After being let go from his only real job in the “commercial world”, Andrew took a hold of his career, flipping through company directories and making calls endlessly till he got a shot. Today, he’s building the dream.”

Andrew is currently providing mentorship to three aspiring entrepreneurs who are all interested in the field of commercial production.

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Video Spotlight: Brili

In this continuing series, we will be taking an in-depth look at one of our promotional videos: what went into making it, and the kind of ROI that our client got out of it!

They say that the number one rule in filmmaking is to avoid working with children and dogs. In this video for Brili, we did both. And while the shoot was challenging, the result was totally worth it!

Brili is an app that ‘turns your children’s routine into a game.’ It creates a personalized, interactive schedule that walks your child through their daily morning tasks, from getting dressed to having breakfast, and rewards them with points and screen-time.

The great folks at Brili wanted a promotional video that would show their app in action and portray a morning routine from start to finish. The only problem was, showing a whole morning might take a long time, and these days, shorter videos typically receive a lot more engagement and attention.

However, when you have a product that people are truly interested in, and a video that is entertaining and engaging throughout, amazing things can happen! ​​We created a video that clocked in at 1 minute 43 seconds. The average view duration on YouTube was 1 minute 27 seconds, or 84%.

The average view duration for a typical YouTube advertisement is between 25-30%, So an 84% view duration is about triple the average—a very high score indeed! 

Considering that the video received 4.5K YouTube views, that’s a lot of potential customers who were riveted by the child’s journey with Brili and wanted to follow along til the end.

Considering that the video received 4.5K YouTube views, that’s a lot of potential customers who were riveted by the child’s journey with Brili and wanted to follow along til the end.

Not only that, but the video did very well on social media with little-to-no paid promotion. It received 100 organic shares and 13.7K views on Facebook.

Not only that, but the video did very well on social media with little-to-no paid promotion. It received 100 organic shares and 13.7K views on Facebook.

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‘The Brand New Launch’ entrepreneur conference: Andrew David Osborne featured as guest speaker

Entrepreneurial coaching firm ‘A Brand New Thing’ is having a launch event on March 30th, 2019 that will feature speeches from established Toronto entrepreneurs and they’ve asked Minifridge Media’s founder, Andrew David Osborne, to speak! Andrew will also be featured on a panel of entrepreneurs, doing a Q&A with the audience. Tickets and more info can be found here!

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