Commercial Video Production Services in Toronto
Minifridge Media produces cool TV commercials, digital ads, and social content in Toronto that hook your target audience and drive real results across every platform — without suffering through pre-production headaches or leaving valuable shots on the table.
COMMERCIAL VIDEO EXAMPLES
WHY COMMERCIAL VIDEO PRODUCTION MATTERS FOR YOUR BRAND
Call this whatever you want: a commercial, a TV spot, a digital video, a pre-roll ad, a piece of social content. The point is, if it’s narrative — if it has actors, sets, costumes and dialogue — our professional video production team can make it for you.
We love creating content that resonates with interesting characters and compelling situations.
But the big question is, “Why should top Canadian brands invest in commercial video production services?” Simple, because the impact goes far beyond immediate sales. For example, TEK Tower’s launch became IN8’s most successful in history. Our video production team created the centerpiece video for their launch website, which achieved a 23% conversion rate (three times the company average), generating 8,600+ registrations in five months. Within two months, 80% of the building sold, with prices over 20% above the previous market record in Kitchener.
Long story short: the results will speak for themselves: videos that stop the scroll, grab attention, build trust, drive conversions, and create shareable moments.
That’s why Canadian brands are increasingly embracing commercial video for more than selling products or services.
Here’s how our video production agency makes it happen:
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- Brand visibility and awareness: Narrative commercials cut through the noise and get noticed across TV, digital, and social.
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- Trust & storytelling power: Stories with characters, well‑designed production and emotion build credibility and human connection.
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- Conversions & business results: Strong craft and strategy make ads more than brand‑building—they become conversion engines.
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- Shareability & multi‑platform reach: When you plan for reuse—social cuts, digital ads, platform‑specific edits—you extend the value well beyond one channel.
And the first to get started with your commercial? Book a call!
OUR COMMERCIAL VIDEO
PRODUCTION SERVICES
What sets Minifridge Media apart is that we have a team in place to handle every step of your commercial video production, so your brand can focus on the results — not the logistics (leave those to us!).
Our Toronto video production services include:
- Scriptwriting and Storyboarding: We come up with narratives and storyboards that align with your brand and marketing goals.
- Casting and Location Scouting: We find the perfect actors and settings to bring your commercial to life, so you don’t have to worry about the behind-the-scenes logistics or production quality.
- Filming and Directing: Our seasoned team captures cinematic footage with professional-grade equipment and guides performances and visuals to match your vision.
- Editing and Post-Production: From pacing and colour grading to sound design and graphics, we turn each raw footage into a polished, high-impact video ready to show on your chosen platform.
- Multi-format Distribution (TV, Digital, Social): Repurpose, repurpose, repurpose! We’ll optimize the commercial for every platform you need, including TV, YouTube, Instagram, TikTok, and more, to help you maximize your reach and ROI.
VIDEO TYPES
As we said up top, the word ‘commercial’ can mean a lot of things...or it can mean nothing, if you're asking a jaded Gen Z influencer-type. (They’d probably just call it a ‘sponsored post'). Here are some of the kinds of video projects we make under the bracket of "narrative commercial."
DIGITAL VIDEO ADS
Whether it’s a pre-roll ad that plays before a YouTube video, or a sponsored social post that you see while scrolling through your feed, these ads find you where you live. Not only that, they can be targeted directly to your customers. You can find thin slivers of your demographic and show them an ad that’s tailored to their wants and needs.
There’s a reason why this form of video marketing is the most popular: it works. It gets people clicking and buying, but only if it’s well-done and entertaining. Get it wrong and your brand videos become a nuisance; get it right and you’re a market leader.
Case Study: Reliable Uberlight Flex — A father/daughter conflict-filled story that would naturally feature all the use-cases of the Uberlight, which achieved a view-through rate of 33% (unheard of for a 2-minute commercial!).
TV SPOTS
In the age of streaming, it goes without saying that TV is not what it used to be. While traditional TV commercials are still playing everywhere you look, from dentists’ offices to gyms to bars and restaurants, it’s not the dominant form of video content that it once was.
Still, there’s a level of prestige that comes with TV commercials. They win the big awards, and any major campaign worth its salt is going to lead with a juicy 30-second spot. As long as the Super Bowl plays on TV instead of Netflix, this format will remain the height of advertising.
Case Study: Skilled Trades College Canada — 30-second TV spot showing a retro game-show themed TV spot featuring some major Toronto celebrities.
SOCIAL MEDIA COMMERCIALS
There’s nowhere people like to spend more quality time these days than on social media. We love to scroll! That’s when, whenever we do a longer ad for a client, we’ll cut up the video footage into bite-sized chunks and change the aspect ratio to square or story-size, so that they can post it on TikTok and Instagram and have it blend right in.
Sometimes we go even further and create high-quality video content that’s organic and natural to social. The goal is to create pictures and videos that feel indistinguishable from any other post a user might see in their feed. This takes the skill and craft of authentic influencers, so we’ll often hire those people to create that content alongside us while we shoot the video project.
Case Study: ContentEngine — Funny social ad featuring two American soldiers in the Revolutionary War, too busy rebelling against the British to keep up with their social media posts.
PRODUCT VIDEOS
People love seeing cool products in action — but they can tell when something feels too “ad-y.” That’s why we make product videos and sponsored content that actually feel real. Whether it’s a quick demo, an explainer, or a collab with another brand, we keep things fun, natural, and true to your brand.
These pieces help people get what you’re about and make them want to check you out. No hard sell needed. Sponsored content like this works great for social, too, sliding right into feeds in a way that feels trustworthy and organic.
Case Study: Bella del Sol — a sunflower oil brand where we showcased a chaotic family dinner scene, with several 15-second versions.
OUR COMMERCIAL VIDEO PRODUCTION PROCESS
A high-quality production requires strategy, creativity, and technical expertise. All of which Minifridge Media provides. Every project is also unique in its own way, and typically takes between 6-8 weeks from concept to delivery.
Here’s how we bring your brand story to life:
Pre-Production (2-3 weeks)
- Discovery and Strategy: We learn everything there is to know about your business, audience, and competitors to define key marketing messages and objectives.
- Concept Development and Scriptwriting: We develop the concepts for your video, such as narrative commercials or explainer videos, and define the tone we want to portray and pitch you a few options. Upon concept approval, we get to script writing your narrative.
Production (1-2 days)
- Planning, Filming and Direction: We prepare for everything so things run smoothly on production days. We manage everything from casting, location scouting, costumes, props, insurance, and permits. Using professional crews and cinematic-grade equipment, we capture raw footage to bring our concept to life.
Post-Production (3-4 weeks)
- Editing and Post-Production: We work with editors who know what they’re doing, and handle cutting, colour grading, sound design, VFX, and voiceover integration. We also offer unlimited revisions to ensure the final video is polished, engaging, and on-brand.
- Delivery in Multi-Channel Formats: Lastly, we optimize your content for TV, digital, and social platforms, including multiple aspect ratios and edits, so you can get your commercials wherever your audience is.
We’re proud to say that with Minifridge Media, your commercial isn’t just produced. It’s carefully crafted to hook your audience and drive real results across every platform.
WHAT YOU’LL GET FROM OUR COMMERCIAL VIDEO PRODUCTION SERVICES
Because we’re a full-service video production company in Toronto, our commercial packages include but are not limited to the following:
- Script and Storyboard: Clear, compelling concept that guides the entire production and ensures your message hits home.
- Professional Filming: Experienced crew, high-end cameras, lighting, and sound equipment to capture cinematic-quality footage.
- Edited Master Video: Multiple lengths (15s / 30s / 60s) for TV, digital, or campaign-specific use.
- Social Media Versions: Optimized vertical and square cuts for TikTok, Instagram, Facebook, and other platforms.
- Usage Rights and Backups: Full ownership of your content, plus safe storage of all raw and edited footage for future edits or repurposing.
Our commercial video packages typically start at $35,000, depending on length, complexity, and production requirements. Smaller projects, like digital ads or corporate videos, may range from $10,000 to $30,000.
We work closely with you to create a video that fits your budget while maximizing production value and impact.
Book a free consultation with Andrew, our founder, and we can discuss your project and build a quote.
Commercial Video Production FAQ
