What is Video Production: A Definitive Guide | Minifridge Media


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What is Video Production: A Definitive Guide


Video production is the process of producing visual content for television or the internet. Some examples include television commercials, business marketing videos, short films, and movies.


But not everyone needs a video production company for their video content. In some cases, such as live events, a videographer is a more appropriate choice. When deciding on using video production options, businesses aren’t always well-versed in the film industry to know what is needed, what is involved, or how much it costs.


But not to worry! Minifridge Media is here to provide you with answers. Bear in mind that video production takes time. Most projects cannot be completed in a day or two if you want something that’s high quality. Browse our services to learn more about the video content we produce


video production process

The Video Production Process

Why is the video production process important? There are many moving parts. Having a video production process in place means that goals are met in a timely fashion and fewer revisions are made.


Additionally, the project has a budget and a deadline that needs to be met, making it vital for the video production team to keep one eye on the clock while working. Everyone needs to know what to do and when to do it.


Common questions to consider:

  • How much will it cost to produce a video?

  • How much planning time is needed to make the video?

  • How much editing time is needed before the final video is produced?


Production rates rely on time and the number of employees hired. Whether you’re pitching a video idea or in the post-production phase, each project and type of video is different, so the amount of time will always vary. Adding days and crew members to the production also increases the price. The longer the production, the more it will cost.



What are the Three Stages of Video Production?

The three main phases of video production are:


1. The pre-production phase, which includes:

  • Research

  • Scriptwriting


2. The production phase, which includes:

  • Planning the Shoot

  • Shooting the Video


3. The post-production phase, which includes:

  • Video Editing

  • Colouring, Sound Design & VFX


woman writing in the paper


Pre-Production

A good video production team springboards into the project by conducting research for the video pitch. Craft the video pitch in a way that captures the brand of the client. Whether you’re producing commercials or social media videos, a professional will scour the client’s marketing materials and website, as well as ask questions, to understand the best way to create a video that embodies the client’s brand history, core services, and unique qualities.


Review competitors’ videos, step back to look at the client’s entire industry, and pinpoint who the target audience is. The video team should find examples of videos already out there and develop an outline for ways of integrating the research of the client’s brand.


By taking elements that the team likes from existing videos, they improve upon them for the client’s video to make something new. At the end, the video team will have a unique series of marketing messages that help the client to stand out.


Then, the video team searches for a concept to match the client’s type of video, as well as an appropriate tone. For example, corporate videos are often serious, so a more light-hearted and comedic tone may be a better match for the client’s brand. At the pre-production meeting, present the client with several ideas to give them a choice.


If the client likes the video team’s method and video idea, the team will create a script that hooks the audience and keeps them engaged, all while having the budget in mind.


PRO TIP: It’s best to write scripts that can be realistically com