MINIFRIDGE BLOG
A blog featuring news about Minifridge Media, and helpful information from our team of video experts.
Video Production Timeline: What to Expect at Every Stage
Video Production Timeline: What to Expect at Every Stage (& How to Avoid Mistakes That Balloon the Timeline) A video production timeline is usually three to eight weeks for most business videos, from the first call to the final delivered file. Where this timeline grows is if we’re talking about narrative or TV commercial […]
Video Creative Brief: A Guide for Agencies
Knowing what belongs in your video’s creative brief is a skill. A skill that will pay off the next time you hire a production team(opens in new tab) for any of your business video needs. Why? Because detailed preparation is half the job done when you’re shooting a cool video that works. […]
How to Repurpose Video Content for Agencies
Your client signed off on one shoot. What came out of it was a 90-second brand film, two days worth of footage, and a deliverables list. That’s a bit of a problem. Not because the shoot was mismanaged, but because the footage sitting in post has value well beyond what’s been asked for. A […]
Commercial Video Production Cost: Crew, Gear, and Deliverables Explained
Your business needs video, but you don’t know why one quote came back at $8,000 and another at $80,000 for what sounds like the same 30-second commercial. That gap isn’t padding, but it also isn’t a sales tactic. It’s the difference between a freelancer with a camera and a full production team handling strategy, […]
When Do You Need a Videographer vs. a Professional Video Production Company?
When you start budgeting for a video project, the price gap can be hard to make sense of. A solo videographer might quote $500 to $2,500 for a shoot day. A professional production company comes back with $5,000 to $50,000 or more for the same described project. That range raises an obvious question: is the […]
Things to Consider When Hiring a Professional Video Production Team
When considering hiring a video production company, marketing managers or agency producers should account for a few benchmarks to help them choose the right partner. Going through these will save you time and keep your brand reputation intact. However, the problem is that almost every commercial video production company(opens in new tab) sounds the same […]
Video Production Crew Responsibilities: What Agencies and Brands Should Know Before Hiring
We’ve been working with global brands and agencies for many years now. During this time, we’ve come to understand that when you’re ready to work with a video production company, you’re well beyond the stage of finding a solo videographer and hoping for the best. Instead, you’re bringing on an entire video production crew […]
Video Production Contracts: Understanding Usage Rights, Revisions, and Deliverables
Signing a video production contract without reading it could be one of the biggest mistakes a brand and agency could make. But it’s not due to hidden terms, but because many haven’t worked with a video production company before or they simply don’t know what to look for until something goes wrong. For example, […]
In-House Video Team vs Outsourcing Production: Cost, Speed, and Risk for International Productions
The In-House vs Outsourcing Decision for International Video Production The global demand for video content has never been higher as it has been for the past few years, and companies keeping pace aren’t necessarily the ones with the biggest internal teams. In fact, almost three-quarters of companies(opens in new tab) now produce video in-house; […]
Professional Video Production Workflow for Agency-Led Projects
What Makes Agency Video Production Workflow Different Most video production workflows assume one creative team working with one client. Agency-led projects work differently. You have the agency team, the end client, and the production company all moving at the same time, each with their own priorities and approval requirements. That means that a process […]