Case Study: Vinted

VINTED

CANADA LAUNCH CAMPAIGN

THE BRIEF

Vinted is an online platform that allows its users to sell, buy and swap second-hand clothing online. They’re massively popular in Europe, and wanted to expand into Canada with a series of TV spots. Vinted has a formula for their ads; they do the same scripts in each new country, but filter it through that particular country’s character and sensibility. It was our job to cook their recipe and add that Canadian flavour to make the ads feel uniquely ‘us’.

THE Videos

You can’t have a true Canadian flavour without including our neighbours in Quebec, which meant every commercial had to be shot twice, in English and French. We shot 8 commercials over 4 busy days. Each location was set-decorated completely from scratch to create a gorgeous, colourful bedroom filled with beautiful clothes and accessories. (And no, the actors and crew didn’t get to keep any of it.)

THE OUTCOME

Vinted took off like wildfire in Canada, with tens of thousands of downloads across the country (where the commercials played frequently on national TV). They’ve got nearly 6,000 reviews on the App Store, where they are currently ranked #14 in Lifestyle over a year since launching.

Social Media Versions

On top of shooting the commercials twice in English and French, we also shot several shorter versions for social media, which had their own separate scripts. The identical French versions can be seen below!

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Client /

Vinted

Deliverables /

4 x 30 Second Spots ENG

4 x 30 Second Spots FRE

4 x 15 Second Spots ENG

4 x 15 Second Spots FRE

4 x 6 Second Spots ENG

4 x 6 Second Spots FRE

Services /

Production & Post

Agency /

Minifridge Media

Production Company /

Minifridge Media

Director /

Andrew Osborne

Producers/

Andrew Osborne

Actors /

Marcel Williams
Beata Imre
Laurie-Anne Courchesne
Andrea Pavlovic
Felicia Montgiraud
Shanice Bowrin
Krystina Dejean
Anne-Carolyne Binette

Casting Director /

Molly Knight

Assistant Director /

Jacob Walker

Director of Photography /

Jack Yan Chen

1st AC /

Godfred Adjei

2nd AC /

Roshan Hamid

Gaffer /

Alex Poutianen

Key Grip /

Bojan Nedic

Sound /

Benjamin Barton

Production Designer /

Electra Porado

PD Assistant /

Assistant Editor /

Priya Howlader

Ashley Patel

Stylist Assistant /

Make-up & Hair /

Andrew Osborne

Jenna Borasto

Stylist /

Make-up & Hair Assistant /

Kelly Davidson

Tasmin Smith

COVID Coordinator /

Arjun King

Editor / 

Timon Leung

Year /

2021