Pasta Night is all about authenticity. Once a week, they’ll deliver you a family’s dinner worth of piping hot pasta, along with salad and dessert. It’s a new, authentically Italian recipe each week; for instance, this week it could be Conchigliette Amatriciana Al Forno, with Cranberry and Almond Salad and Raspberry Panna Cotta. This isn’t just pasta in a box, it’s an experience.
Pasta Night was brave enough to let us do something unusual and counter-intuitive. We centered the commercial around a character who *doesn’t* like the product; an old-school Nonna who doesn’t understand why her grandsons would eat anyone else’s pasta but hers. Of course, that just gives them an excuse to talk about how good the pasta is, how authentic it is, how convenient, etc. And, more importantly, it gives the video drama and conflict, which is the key to keeping people interested!
Social Media Versions
We knew a 2-minute dialogue scene was a lot to ask, so we created several shorter versions that featured on-screen subtitles in beautiful Italian-style font.