HONKTAP
LAUNCH CAMPAIGN
THE BRIEF
Honk, the mobile parking app company, wanted to do something special to launch HonkTAP, their revolutionary contactless payment solution. They asked for a straightforward video that would explain HonkTAP purely visually, and two others that were a bit funnier.
THE Videos
Over the course of 1 day, we shot 3 commercials that showed HonkTAP being used in different parking contexts, including above-ground and under-ground. We shot the phone screens blank and then added the HonkTAP mobile app in post. This is common practice when shooting anything website or app-related, because it means you can use the videos for years; if the app changes, just fix it in post!
