HONKTAP
LAUNCH CAMPAIGN
HonkTAP Commercial Video Case Study
THE BRIEF
Honk, the mobile parking app company, wanted to do something special to launch HonkTAP, their revolutionary contactless payment solution. They asked for a straightforward video that would explain HonkTAP purely visually, and two others that were a bit funnier.
THE Videos
Over the course of 1 day, we shot 3 commercials that showed HonkTAP being used in different parking contexts, including above-ground and under-ground. We shot the phone screens blank and then added the HonkTAP mobile app in post. This is common practice when shooting anything website or app-related, because it means you can use the videos for years; if the app changes, just fix it in post!
