Case Study: HonkTAP




Honk, the mobile parking app company, wanted to do something special to launch HonkTAP, their revolutionary contactless payment solution. They asked for a straightforward video that would explain HonkTAP purely visually, and two others that were a bit funnier.

THE Videos

Over the course of 1 day, we shot 3 commercials that showed HonkTAP being used in different parking contexts, including above-ground and under-ground. We shot the phone screens blank and then added the HonkTAP mobile app in post. This is common practice when shooting anything website or app-related, because it means you can use the videos for years; if the app changes, just fix it in post!

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Client /


Deliverables /

3 x 20 Second Videos

Services /

Creative, Production & Post

Agency /

Minifridge Media

Production Company /

Minifridge Media

Director /

Andrew Osborne


Andrew Osborne

Actors /

DeVante Goulbourne
Emily Jeffers
Alex Yap Young
Catherine Gardner
Tim Foster
Amitsingh Rajput
Carina Cojeen

Assistant Director /

Suzy Queen

Director of Photography /

Steven McDonnell

1st AC /

Michael Lewchyshyn

Gaffer /

Nick Tiringer

Key Grip /

Joe Craib

Sound /

Eric Berall

Stills /

Michael Laurenza

Make-up & Hair /

Kelly Davidson

Editor /

Andrew Osborne

Colourist / 

Erik Bayley, Alter Ego

Year /