Case Study: Messagepoint




Messagepoint is a leading provider of software solutions that manage your content. And no, we don’t mean the ‘content’ that fills streaming services; we mean the content of your company’s written communications. They were holding a big splashy conference at the TIFF Bell Lightbox in downtown Toronto, and they wanted a series of cinematic, funny commercials to debut on the big screen.

THE Videos

We really went to town on this one, creating 5 unique, character-driven, hilarious pieces that were designed for the theatre experience. Three of them, “Office Hoarders”, “Support Group”, and “Zen Boss” tell one long story about Bernard, an extremely messy businessman who uses Messagepoint to get organized, and becomes Zen in the process; another, “Evil Genius”, served as a general ad for Messagepoint, and the final, “Mob Message”, was the trailer for the event.

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Client /


Deliverables /

6 x Full Length Videos

Services /

Creative, Production & Post

Agency /

Minifridge Media

Production Company /

Minifridge Media

Director /

Andrew Osborne


Andrew Osborne

Van Wickiam

Actors /

Robert Murphy
Tej Sangani
Kimberly Wells
Paul Thompson
Denzel Brooks

Kwan Tse
Marlene Malcolm
Jonathan Aiken
Susana Borosic
Cherida B

Stephanie Herrera
Glen Warren
Marlene Leslie
Wigz Woorld

Jim Ordolis
Nikola Tasic
John Migliore
Carmine Iacono
Gabe Meacher
Steve Biancaniello

Mike Sniezek
Josh Symonds
Bree Ali
Albert Druic

Assistant Director /

Suzy Queen

Director of Photography /

Yves Dupaya

Camera Operator /

Nhat Nguyen

1st AC /

Daniel Glegg

Alex Xiao

2nd AC /

Gohul Amirthaganesan

Paul Persic

Gaffer /

Leonid Kogan

Best Electric /

Satrio Prahasto

Michael Laurenza

Key Grip /

Joe Simpson

Max Stussi

Sound /

Amy Forsey

Alex Hennessey

Production Designer /

Chareese McLaughlin

Lucas O'Hara

Liz Kennedy

AK Shand

Make-up & Hair /

Alex Collela

Nicole Pilon

Michelle Mara

Make-up & Hair Assistant /

Tasmin Smith

Editor /

Andrew Osborne

Colourist / 

Erik Bayley at Alter Ego

Year /