Case Study: Chuck’s Roadhouse


"Life's Open Roads"


Chuck’s Roadhouse Bar & Grill is a popular restaurant chain in the GTA. When they reached out to us in 2018, they had 32 locations, but had never done an official commercial before. They wanted to make their presence known to a broader audience, with an emphasis on the 3 G’s: good food, good beer, and good times.

THE Videos

Honing in on ‘the roadhouse’ concept, we went with a Western-tinged motorcycle theme, complete with a grizzled, Sam Elliot-style voiceover. We put the food front and centre, and snuck in some humour with the two strangers at the bar bonding over the game on TV. And in a lucky accident, a guy on a Harley just happened to be driving by in the opening shot!


This spot played on TV all the time; it was on CP24 during the day, and on TSN during the Raptors and Leafs games at night. It certainly reached the right audience; since launching the commercial, Chuck’s has doubled from 32 to 64 locations in 2022. Yeeeee-haw!

Social Media Versions

We cut together a 30-second version for TV, and a 15-second version aimed at hockey fans, promoting $4 dollar pints during all Leafs games.


Client /

Chuck's Road House Bar & Grill

Deliverables /

1 x Full Length Video

1 x 30 Second Spot

Services /

Creative, Production & Post

Agency /

Minifridge Media

Production Company /

Minifridge Media

Director /

Andrew Osborne


Andrew Osborne

Actors /

Deanna Dressel

Carlisle Williams

RJ Sahi

Lucas Fox

Dan Sanderson

Rhonda Warkentin

Shannon Whiddis

Jacob Prestorius

Nicole Stawikowski

Brittany Cope

Graeme Scott

Assistant Director /

Suzy Queen

Director of Photography /

Yves Dupaya

1st AC /

Michael Lewchyshyn

2nd AC /

Karen Bopari

Gaffer /

Stefan Kuchar

Grip /

Adam Belyea

Swing /

Joel D'Alimonte

Food Stylist /

Zoe Miller

Make-up Artist /

Kelly Davidson

Natalie Dale

BG Agent /

Melissa Lee Talent

Stills /

Daniel Dorta

Editor /

Andrew Osborne

Assistant Editor /

Stephen Patrick Allen

Colourist / 

Patrick Samaniego, Alter Ego

VFX / 

Alexa Salsberg, Alter Ego

Year /