needls. / “Grab People’s Attention”

Scripted Commercial

Needls automates social media advertising for its users, and they have a funny little robot as their mascot. So we created a series of videos that were social media friendly (by grabbing the viewer’s attention immediately), and that featured a life-sized robot made of silver cardboard. The robot costume isn’t going to win any Oscars, but that’s part of the fun.