Scripted Commercial
If you’ve seen The Sopranos, you know that mobsters will shoot the breeze about any subject under the sun. So why wouldn’t they discuss the best methods of customer communication? That humorous idea was the foundation of this homage to mob movies, which also doubled as an announcement video for the Content Centricity conference in 2018, held at the TIFF Bell Lightbox (an appropriate venue, if you ask us).