DTK Condos / “Here”

Scripted Commercial

How do you make a live-action commercial for a condo tower that hasn’t been built yet? Simple—you highlight the surrounding neighbourhood. The people at Sage wanted to show what downtown Kitchener had to offer. So we took a video crew around town, to board game cafes, skating rinks, bars, and theatres, and we showed potential condo-buyers what DTK (downtown Kitchener) was all about.