Coffee Culture / “What Should I Wish For?”

B-Roll + Voiceover

Coffee Culture came to us with their annual ‘All I Want Is…’ holiday-themed social media contest, that involved posting picture sof Coffee Culture cups on social media in exchange for prizes. We created this heartwarming video that visualized the contest in a way that was easy to understand. The video got an incredible response, with 129K views on YouTube (up from 574 views in 2016) and 7.4K on Facebook. Social media contest participation increased by 296%.