"REFRESHING AS SH*T"
Splash Water sells water in a can. Cans are recyclable, which means they’re much better for the environment than plastic bottles. This was Splash’s first video, and they wanted it to set the tone: There’s a war on plastic, and you’re either in, or you’re in the way.
Inspired by films like The Sandlot, Splash’s founders Zach and Daniel came to us with an idea for a video about a bunch of kids on bikes who attack a grandma for drinking a plastic bottle. We took their concept and ran with it, and the result has more swear words, violence and rap music than any previous video we’ve done. Setting the tone, indeed.
Social Media Versions
We shot a series of Instagram Story ads featuring a charming young man named Ricky, who threatens the viewer with a schoolyard beating if they don’t smarten up and ditch the plastic.