Commercial Video Case Study: Vinted / "Dress For Yourself"
Industry: E-commerce
Video Type: Commercial
Production Style: Scripted Docu-style
Client: Vinted
Duration: 30 Seconds
Vinted is Europe’s secondhand fashion online platform that allows its users to sell, buy and swap second-hand clothing online. Vinted tapped Minifridge Media to help launch their platform in Canada with a series of vibrant, youth-focused TV spots. Over four packed days, we cast, produced, directed, and shot eight commercials—each in both English and Quebecois French—to reflect Canada’s unique cultural vibe.
Every ad was set in a custom-designed bedroom bursting with colour, personality, and (of course) great clothes. Filtered through a distinctly Canadian lens, the campaign helped Vinted take off nationwide. It earned tens of thousands of downloads and a top 15 ranking in the App Store’s Lifestyle category. Fashion meets fun—à la canadienne.
