Vinted / “Digital Irene”

For Vinted’s Canadian debut, Minifridge Media produced four stylish, youth-driven commercials aimed at the app’s core audience of fashion-savvy women. In Digital Irene, we meet a confident closet curator who shows how easy it is to sell secondhand clothes on Vinted—just snap a photo and list, with no seller fees.

Minifridge handled casting, production, direction, and editing for the campaign, shooting all four spots over four days in both English and Quebecois French. Broadcast nationwide across TV and digital, the Vinted videos became one of our most widely viewed projects, helping Vinted make a bold, fashionable entrance into Canada.