Vinted / “Decluttering 101”

To help Vinted launch in Canada, Minifridge Media produced a series of fun, stylish TV spots that brought the brand’s secondhand fashion ethos to life. In this ad, a young woman shares her closet cleanout routine—if she hasn’t worn it in a year or it doesn’t fit, she sells it on Vinted.

Minifridge handled casting, producing, directing, and editing all four spots over four days, shooting each one in both English and Quebecois French. The ad closes with Vinted’s message: If you don’t wear it, sell it.