Ultrahuman / “Make Every Movement Count”

Commercial Video Case Study: Ultrahuman / "Make Every Movement Count" 

Industry: Fitness

Video Type: Commercial 

Production Style: Teaser

Client: Ultrahuman

Duration: 21 Seconds  

Before expanding into wearable tech, Ultrahuman made waves as a global fitness app featuring top-tier instructors and immersive workout experiences. Ultrahuman tapped Minifridge Media to help launch a bold new series and produce high-intensity classes filmed in gritty industrial locations across Toronto.

 

Over a weeklong shoot, we captured hours of content with elite trainers Laura Parise and Christina Papaevangelou. While the full classes are exclusive to Ultrahuman subscribers, this teaser—cut from powerful mat workouts and driven by a fierce, “don’t mess with me” vibe—showcases the energy, strength, and edge that set Ultrahuman’s fitness content apart.