Commercial Video Case Study: truLOCAL / "The Farmer, the Butcher and the Delivery Guy"
Industry: E-Commerce Meat Delivery
Video Type: Commercial
Production Style: Funny TV Ad Campaign
Client: truLOCAL
Duration: 1 Minute and 45 Seconds
truLOCAL delivers high-quality meats to your door but what if…your delivery guy, butcher, and farmer actually moved in?
In this flagship spot of a hilarious ad campaign, Minifridge Media imagines that chaos: a gamer grandpa farmer hogging the living room, a butcher who’s turned the kitchen into a freezing meat locker, and a room with a mountain of unclaimed packages. It’s all too much for one couple, who wisely switch to truLOCAL.
Minifridge pitched the concept, then handled everything from scripting to post, creating a smart, cinematic campaign that makes truLOCAL look like the obvious (and only sane) choice.
