Commercial Video Case Study: truLOCAL / "The Farmer":30
Industry: E-Commerce Meat Delivery
Video Type: Commercial
Production Style: Funny TV Ad Campaign
Client: truLOCAL
Duration: 30 Seconds
What if your farmer moved into your home? In this 30-second installment of truLOCAL’s offbeat ad campaign, Minifridge Media brings that idea to life—complete with a crusty old farmer gaming in the living room, chirping into his headset, and dodging chores with sarcastic charm. “Look who it is…the sweatpants superstar. How was your Zoom meeting?”
The video is part of a series that imagines the chaos of living with your food supply chain, from butcher to delivery guy, and makes truLOCAL’s premium meat delivery look like a no-brainer. Minifridge pitched the concept and handled everything from scripting to post, delivering a sharp, funny campaign that proves convenience doesn’t have to mean compromise.
