Commercial Video Case Study: truLOCAL / "The Butcher":30
Industry: E-Commerce Meat Delivery
Video Type: Commercial
Production Style: Funny TV Ad Campaign
Client: truLOCAL
Duration: 30 Seconds
Meet your new roommate: a dedicated butcher who’s turned the kitchen into a walk-in freezer. In this 30-second slice of truLOCAL’s comedic campaign, Minifridge Media explores what happens when your meat guy takes his job way too seriously—stacking steaks, hogging fridge space, and making everyday life hilariously unbearable.
The video is part of a trio of ads imagining a couple living with their food supply chain. This spot highlights the chaos of old-school sourcing and the brilliance of truLOCAL’s modern solution. Minifridge handled the entire production—from pitch to post—creating a sharp, stylized campaign that makes meat delivery look cooler than ever.
