Splash Water / “Refreshing as Sh*t”

Splash Water wanted to announce their brand with maximum impact, and Minifridge Media delivered a full-blown cinematic parody. In Splashpocalypse Now, a gang of kids on bikes charges into battle (to the sound of Ride of the Valkyries, of course) against the ultimate villain: a grandma drinking from a plastic bottled water.

Inspired by retro adventure films and Stranger Things, the spot features a rebellious grandma, a dramatic conversion, and a triumphant end with a rap montage. Minifridge handled everything from concept to post, creating a bold, hilarious campaign that makes canned water look cool as hell.