Reliable Corporation / “Any Shape You Can Imagine”

To launch Reliable’s Uberlight Flex task lamp, Minifridge Media pitched and produced a charming short film about a father and daughter hilariously battling over the light for their hobbies. Instead of a standard product demo, the story-driven concept naturally showcased the lamp’s versatility—model painting, studying, selfies, and more—through a playful, emotional narrative.

Minifridge handled everything from scripting and casting to production and post. It resulted in a viral hit with a 33% watch-through rate on a 2-minute ad, over 1.3K likes, and hundreds of shares and comments, many calling it the best commercial they’d ever seen.