Reliable Corporation / “Action Dad”

Commercial Video Case Study: Reliable Corporation / "Action Dad" 

Industry: Manufacturer

Video Type: Commercial 

Production Style: Event Recap

Client: Reliable Corporation

Duration: 1 Minute

Minifridge Media created this hilarious action movie parody to launch Reliable’s Brio 225 CC steamer. It marked the beginning of a long collaboration with the brand. We wrote, directed, and produced the spot, which follows a Dad imagining himself as an action hero—only to reveal he’s just steam-cleaning the house. The ad perfectly captures Reliable’s message: their products make cleaning fun.