Commercial Video Case Study: PaintCare / “The Enviro-Influencer”
Industry: Nonprofit
Video Type: Commercial
Production Style: Funny TV Campaign
Client: PaintCare
Duration: 30 Seconds
PaintCare is a US non-profit organization with a simple but powerful message, which they call their '3 Rules for Painting Smarter': 1. Buy only what you need, 2. Use up what you have, and 3. Recycle the rest.
The Martin Group, a Buffalo-based ad agency, engaged Minifridge Media to bring these 3 rules to life in a series of quirky and hilarious mockumentary-style commercials, each focusing on different unique characters who embodied one of the 3 rules. Minifridge took the agency's initial concepts and expanded them into fleshed-out scripts, and handled the entirety of casting, direction, production and post-production.
This first video was for Rule #1, Buy Only What You Need, and features Grace, an 'enviro-influencer' who wants to turn her bedroom into a green screen studio — and thus must buy the exact right amount of paint to do so.
