Commercial Video Case Study: PaintCare / "The Collectors"
Industry: Nonprofit
Video Type: Commercial
Production Style: Funny TV Campaign
Client: PaintCare
Duration: 30 Seconds
PaintCare is a US non-profit organization with a simple but powerful message, which they call their '3 Rules for Painting Smarter': 1. Buy only what you need, 2. Use up what you have, and 3. Recycle the rest.
The Martin Group, a Buffalo-based ad agency, engaged Minifridge Media to bring these 3 rules to life in a series of quirky and hilarious mockumentary-style commercials, each focusing on different unique characters who embodied one of the 3 rules. Minifridge took the agency's initial concepts and expanded them into fleshed-out scripts, and handled the entirety of casting, direction, production and post-production.
This third video was for Rule #3, 'Recycle The Rest'. It features a couple of collectors who want to clear out their garage of paint cans, so they take it all to a PaintCare drop-off site to be recycled. These are real locations across the USA — paint stores that are participating in the PaintCare program and will take unwanted paint off your hands.
