Commercial Video Case Study: Messagepoint / "Support Group"
Industry: Software
Video Type: Commercial
Production Style: Funny Digital Ad
Client: Messagepoint
Duration: 2 Minutes and 37 Seconds
“Support Group” is the second installment in a trilogy of comedic videos created by Minifridge Media for Messagepoint’s conference at the TIFF Bell Lightbox. A parody of AA-style scenes from film and TV, this scripted short follows Bernard, a chronically disorganized businessman, as he begins his journey to order with the help of Messagepoint.
Minifridge Media handled writing, casting, directing, and production, delivering a hilarious, theatre-ready piece that entertained the live audience while highlighting the product’s value.
