Macaulay Centres For Children / “Happiness”

To celebrate 90 years of service, Macaulay Centres for Children wanted a powerful 45-second video to showcase their enduring mission of providing affordable childcare to low-income families in Toronto.

Minifridge Media worked closely with Macaulay to craft a story, develop interview questions, and execute a 1-day shoot to capture the heartfelt impact of their services. The final video was launched as part of a rebranding initiative, continuing to spread Macaulay's mission and ensuring families in need have access to safe, reliable childcare for years to come.