Macaulay Centres For Children / “A Second Family”

Macaulay Centres for Children, a cherished non-profit in Toronto, has been providing essential childcare services to low-income families for 90 years. To celebrate their anniversary, Macaulay partnered with Minifridge Media to create a heartwarming documentary-style video series.

Minifridge helped shape the story, crafted interview questions, and executed a 1-day shoot to capture the voices of staff and the impact of Macaulay’s work. The final videos were part of a rebranding effort to help share Macaulay’s mission of offering families in Toronto a safe, affordable, and supportive “second family” for generations to come.