Esso / “Holiday Surprise”

Esso wanted to lift spirits and thank customers across Canada during the holiday season, especially after a tough pandemic. They sent beloved hockey mascots to surprise customers at gas stations with free gift cards, and Minifridge Media captured every joyful moment.

Our videographers filmed on-site across multiple locations, documenting authentic reactions and festive energy. Minifridge then edited the footage into a fun, fast-paced social video to the flute sounds of ‘We Wish a Merry Christmas’ that helped extend the cheer online. The campaign successfully blended community goodwill with brand positivity just in time for the holidays.