Commercial Video Case Study: Crabby Joe's / "Open For A Good Time"
Industry: Food & Beverage
Video Type: Commercial
Production Style: TV Commercial
Client: Crabby Joe’s
Duration: 30 Seconds
Crabby Joe’s, a beloved Canadian restaurant chain known across Ontario since the ’90s, partnered with Minifridge Media to update its image with a bold new brand direction.
To support their refreshed logo and tagline—“Open for a Good Time”—Minifridge scripted, cast, and filmed a lively 30-second TV commercial at a real Crabby Joe’s in Burlington. The high-energy spot aired during NHL games throughout 2022 and 2023 and served to reintroduce the chain as a go-to modern sports bar with personality and punch.
