Bella del Sol / “Family Dinner”

Bella del Sol is a sunflower oil brand that gets what modern families are up against. Their product makes it easier for families to cook healthy, delicious meals while still satisfying all varieties of picky eaters.

Minifridge Media created this campaign from scratch, including scripting and post-production. Set at a chaotic family dinner, the spot pokes fun at all the “I’m gluten-free now” and “Is this organic?” moments, while showing how Bella del Sol keeps everyone happy. The campaign, which included a 60-second hero spot and several 15-second versions, aired across the U.S. on TV and digital, positioning Bella del Sol as the go-to cooking oil for the modern family.