Archives: work videos

PaintCare / “Buy Right”

Commercial Video Case Study: PaintCare / “Buy Right”

Industry: Non-Profit

Video Type: Commercial

Production Style: TV Campaign

Client: PaintCare

Duration: 30 Seconds

PaintCare is a US non-profit organization that encourages people to use less paint, and has recycling depots set up in paint stores across the country so that consumers have a place to ethically recycle their leftover paint.  The Martin Group, a Buffalo-based ad agency, hired Minifridge Media in 2023 to produce a mockumentary-style commercial ad campaign for the non-profit. The result was an award-winning smash success, so they came back in 2025 to request another campaign!

 

This time around, we went in a totally different direction: we focused on 1 ‘Host’ character who breaks the fourth wall and talks directly to the audience, laying out the 3 Simple Rules for Painting Smarter in a direct and humorous way. This project was a massive undertaking, as we had to build an entire set in a studio that was a hybrid of a 1960s game show and an infomercial, and we shot 6 unique spots in a single day. The resulting video is engaging and hilarious and continues our successful collaboration with both The Martin Group and PaintCare.

 

This video, entitled "Buy Right," is Part 1 in the 3-Part Series. You can also watch Part 2 and Part 3!

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Retell AI / “SWTCH Customer Story”

Corporate Video Case Study: Retell AI /
“SWTCH Customer Story”

Industry: AI Agentic Software

Video Type: Corporate Video

Production Style: Customer Story

Client: Retell AI

Duration: 3 Minutes

Retell AI’s game-changing technology allows customers to receive help from very human-like AI voice agents on support calls and promises to revolutionize the support centre industry forever. One of Retell’s happiest clients is SWTCH Energy, an EV charging company located in Etobicoke. SWTCH agreed to be profiled in a case study video, so the San Francisco-based Retell deployed Minifridge to SWTCH’s office to make the video happen.

 

Minifridge Media put together a small, efficient crew and travelled to Etobicoke on a sunny day this fall to shoot an interview with SWTCH’s CEO, Carter Li, as well as capture footage of their office, staff and operations. The most interesting part of the shoot, and the resulting video, was when Carter tested Retell’s technology live on camera by calling one of their AI support agents pretending to be a customer in need. The Retell agent was able to solve Carter’s problem and resolve the ticket without getting a human involved, proving on-camera just how helpful Retell is for businesses who need a large support centre but can’t afford a huge staff.

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Corporate Traveller / “According to Plan”

Corporate Video Case Study: Corporate Traveller / "According to Plan”

Industry: Business Travel

Video Type: Corporate

Production Style: Interview

Client: Corporate Traveller

Duration: 30 Seconds

Corporate Traveller helps businesses book their travel. In the course of doing so, there are all kinds of funny things that can go wrong, from bad weather, to double bookings, and more. Minifridge Media collaborated with Corporate Traveller to produce a series of humorous and informative videos called “Meet Our Travel Managers”, where we interviewed the people who work every day on the front line of business travel and asked them for funny stories, advice, and interesting facts about their unique line of work.

 

This was a full service project for Minifridge. We developed the series concept, shot the videos at Corporate Traveller’s headquarters in downtown Toronto, and handled all post-production, from video editing to colour grading, motion graphics and sound mixing. Overall we produced 11 videos and delivered them in 16:9 and 9:16 formats, with English and French subtitles. Rather than just one video, Corporate Traveller received a whole series that can be used across multiple platforms and gives a warm human feel to a sometimes mysterious process.

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GQ / “Actually Me with NBA MVP Shai Gilgeous-Alexander”

Corporate Video Case Study: GQ / "Actually Me with NBA MVP Shai Gilgeous-Alexander

Industry: Fashion Magazine

Video Type: Corporate

Production Style: Interview

Client: GQ

Duration: 8 Minutes

GQ’s hit YouTube series Actually Me features celebrities going undercover online to respond to real fan questions, with everyone from Jon Hamm to 50 Cent taking a turn. When GQ decided to film an episode with NBA MVP and Oklahoma City Thunder star Shai Gilgeous-Alexander, they reached out to Minifridge Media to provide production support on the ground in Toronto, Shai’s hometown.

 

Minifridge Media assembled a tight, professional crew including a DP, camera operator, sound recordist, and production assistant. We handled the local logistics, from sourcing the perfect backdrop, IKEA table, and GQ-branded laptop to managing on-set coordination, ensuring a smooth, stylish shoot worthy of both GQ and one of the best ballers to ever come out of Toronto.

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ContentEngine / “The Bluecoats”

Commercial Video Case Study: ContentEngine / "The BlueCoats"

Industry: Technology

Video Type: Commercial

Production Style: Funny Social Ad

Client: ContentEngine

Duration: 30 Seconds

ContentEngine is an AI platform that helps businesses effortlessly craft industry-specific content for their audiences. To showcase its power in a memorable way, Minifridge Media produced a series of three comedic commercials in a single day, including this spot featuring two American soldiers in the Revolutionary War who realize they’re too busy rebelling against the British to keep up with their social media posts...until they discover ContentEngine.

Minifridge brought the client's clever script concept to life through casting, finding the perfect location, sourcing costumes and props, then managing the entire shoot and post-production process. The result is a clever, cinematic take on how AI can make even the most time-strapped creators stay connected.

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Skilled Trades College of Canada / “Gameshow with Scottie Barnes”

Commercial Video Case Study: Skilled Trades College of Canada / “Gameshow”

Industry: Education

Video Type: Commercial

Production Style: Funny TV Spot

Client: Skilled Trades College of Canada

Duration: 30 Seconds

The Skilled Trades College of Canada (STC) is a leading institution focused on providing practical, hands-on training in the skilled trades. To help STC connect with a young audience and highlight the value of skilled trades education, Minifridge Media teamed up with Shadow Lion (Tom Brady’s Boston-based ad agency) to create this fun, retro game-show themed TV spot featuring some major Toronto celebrities..

 

Minifridge Media was proud to support the American production on the ground in Toronto. We handled everything from crew, gear, and transportation to craft services, insurance, and on-set logistics to make sure the shoot ran smoothly and that our stars, Toronto Raptors forward Scottie Barnes and legendary announcer Jack Armstrong, felt comfortable throughout the day.

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Vogue / “Backstage with Billie Eilish”

Corporate Video Case Study: Vogue / “Backstage with Billie Eilish”

Industry: Fashion Magazine

Video Type: Corporate Video

Production Style: Editorial / Behind-The-Scenes

Client: Vogue

Duration: 9 Minutes 9 Seconds

To promote Billie Eilish’s Hit Me Hard and Soft tour, Vogue enlisted Minifridge Media’s help in creating an editorial-style, behind-the-scenes video capturing Billie at her Toronto stop at Scotiabank Arena.

 

Minifridge Media was proud to provide production support on the ground in Toronto. We handled local crew, equipment, transportation, insurance, and logistics to ensure a smooth shoot for the New York-based creative and post-production teams.

 

The result is a raw, stylish look at Billie’s evolving live show—blending music, fashion, and personal storytelling into one intimate piece. A great example of how we support international clients with seamless, local production in Canada.

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GQ / “Epic Conversation with Pharrell Williams”

Corporate Video Case Study: GQ / “Epic Conversation with Pharrell Williams and Morgan Neville”

Industry: Fashion

Video Type: Corporate

Production Style: Long Form Interview

Client: GQ

Duration: 16 Minutes 47 Seconds

While in town for the 2024 Toronto International Film Festival, Pharrell Williams sat down with director Morgan Neville for an in-depth conversation about their new film, the LEGO biopic Piece by Piece. GQ brought Minifridge Media on board to capture the interview as part of their ‘Epic Conversations’ series.

 

Minifridge Media provided full production support on the ground in Toronto, handling crew, equipment, logistics, and on-set coordination to bring the New York-based team’s vision to life during TIFF. The result is a thoughtful and visually polished piece that highlights the collaborative spirit behind the film, and another great example of how we help international brands execute world-class shoots in Canada.

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Bella del Sol / “Family Dinner”

Commercial Video Case Study: Bella Del Sol / “Family Dinner”

Industry: Food & Beverage

Video Type: Commercial

Production Style: Funny TV Campaign

Client: Bella Del Sol

Duration: 60 Seconds

Bella del Sol is a sunflower oil brand that gets what modern families are up against. Their product makes it easier for families to cook healthy, delicious meals while still satisfying all varieties of picky eaters.

 

Minifridge Media created this campaign from scratch, including scripting and post-production. Set at a chaotic family dinner, the spot pokes fun at all the “I’m gluten-free now” and “Is this organic?” moments, while showing how Bella del Sol keeps everyone happy. The campaign, which included a 60-second hero spot and several 15-second versions, aired across the U.S. on TV and digital, positioning Bella del Sol as the go-to cooking oil for the modern family.

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PaintCare / “The Enviro-Influencer”

Commercial Video Case Study: PaintCare / “The Enviro-Influencer”

Industry: Nonprofit 

Video Type: Commercial

Production Style: Funny TV Campaign

Client: PaintCare

Duration: 30 Seconds

PaintCare is a US non-profit organization with a simple but powerful message, which they call their '3 Rules for Painting Smarter': 1. Buy only what you need, 2. Use up what you have, and 3. Recycle the rest.

 

The Martin Group, a Buffalo-based ad agency, engaged Minifridge Media to bring these 3 rules to life in a series of quirky and hilarious mockumentary-style commercials, each focusing on different unique characters who embodied one of the 3 rules. Minifridge took the agency's initial concepts and expanded them into fleshed-out scripts, and handled the entirety of casting, direction, production and post-production.

 

This first video was for Rule #1, Buy Only What You Need, and features Grace, an 'enviro-influencer' who wants to turn her bedroom into a green screen studio — and thus must buy the exact right amount of paint to do so.

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