What Should a Corporate Video Include?

In today’s world of video marketing, it's not enough to have a corporate video that looks good. You want your corporate video to stand head and shoulders above a generic brand video, one that showcases what makes your company unique and engages viewers.


If this sounds like the type of corporate video you're looking for, keep reading!


This blog post will explain how we create engaging corporate videos. We'll show you how the videos should look, as well as share some industry best practices our video production company uses to make sure your corporate video content creates a lasting impression with the target audience you want to reach.


What Makes the Best Corporate Videos?

behind the camera view of a corporate video production

A corporate video is a great way to show off your company and convince both potential clients and employees that you are the right company for them. A corporate video should be professionally done, reflect what makes your company unique - whether it's customer-centricity or innovation - and be engaging so that viewers are interested in what you have to offer.


When it comes to corporate video production, what you show is just as important as how it appears. The first few seconds of your video content are crucial, especially on social media, because viewers will judge whether or not they want to continue watching based on the quality and content that's presented in this time frame.


If your promotional videos look great but there isn't anything interesting happening, people won't keep watching; if the corporate video has something relevant going on too quickly for them to understand, people will also stop watching. This means that both your appearance needs to be engaging yet inviting at the same time.


It's a difficult feat to accomplish, but MiniFridge Media can make it happen!


A Focus on Your Company Culture


It's important for corporate videos to highlight what makes your company culture dynamic and different from other corporate cultures. What do your employees love about working at your company? Do they have any quirky rituals? These are the types of corporate video details that people find interesting and engaging.


Make it Personal or Make it Professional?


Some companies prefer corporate videos with a more professional tone, while others like their corporate videos to have an air of informality and friendliness so they feel approachable. Your company culture and identity will play into this decision.


If your company is young at heart and appeals to younger demographics then including fun, eye-catching elements in your corporate video may be appropriate. For other companies, where professionalism and expertise are paramount consideration, a corporate video production with a more formal and authoritative tone is the way to go.


Ultimately, it's about finding what works best for both you and who you are trying to reach through your corporate video efforts.


Recruitment Videos

camera operator filming strategy meeting

Recruiting new employees can take a lot of time and effort, which makes it a costly endeavour. That being said, it's not going to do much good unless these new hires are a great fit for your company culture. If they're not a good match, all that work will have been wasted and you'll have an unhappy team on top of everything else.


Luckily, corporate video production can help in this area of business. Recruitment videos are a great way to avoid the time and expense of a traditional recruitment process. A recruitment video is a great way to show what your company culture really looks like by using footage of the environment and employees in their day-to-day lives.


It's also an opportunity for previous employees to talk about why they love working at your business. Telling your employees stories in creative and emotional ways is a great way to engage with your audience and connect with people who could bring value to your organization.


Educational & Training Videos

person filming client for an agency video

Educational videos are a great way to learn something new. For example, if you're purchasing an expensive piece of equipment and you want your employees to have a good understanding of how it works, a concise training video is an excellent resource that benefits employees because they can watch it as many times as they please.


Training videos provide tremendous value by helping staff avoid costly mistakes and making sure that everyone is on the same page.


At MiniFridge Media, We Can Bring Your Ideas to Life!


If you need corporate video production services, contact us today so we can get started helping you produce corporate promotional videos that are perfect for showcasing who you are as a company and getting people interested in the product or service you have to offer.


Once you identify the message you want us to spread, we can help you develop the right concept. From there, we handle every step in the process, including script development, music selection, sound editing, visuals, pre-production, post-production, and, of course, everything surrounding the shoot, while still respecting your budget.