CASE STUDIES
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Measuring a video's success goes beyond counting the number of views it gets. Metrics like click-through rates, average view duration, and # of leads generated are all important.
We've put together a few case studies to show what we mean when we say Minifridge Media makes effective video content.
Please note that Minifridge Media is not a digital marketing agency.
We only make the videos; it is your decision how to distribute and promote them.
Extremely Low Cost-Per-Click on Facebook
for
The Challenge
Sean Robichaud was already a trailblazer in the Toronto law industry for using ‘untraditional’ advertising methods like Instagram. Sean wanted an untraditional video as well.
Our Solution
Rather than making something boring and corporate, we decided to make a very cinematic video that felt like a movie trailer. The result caught people’s attention on social media fast.
Mr. Robichaud ran a Facebook video ad that quickly racked up over 103K views. Better yet, his cost-per-click on this ad was 2 cents per click. That’s 90% lower than the average price in Canada (which is 20 cents per click). That means his ad was 90% more effective than the average. We rest our case!
103K
VIEWS ON
FACEBOOK!
Watch The Video!
The Challenge
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Coffee Culture came to us with their annual ‘All I Want Is...’ holiday-themed social media contest that involved posting pictures of Coffee Culture cups on social media in exchange for prizes.
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Our Solution
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We created a heartwarming video that visualized the contest in a way that was easy to understand. The video got an incredible response, with 129K views on YouTube (up from 574 views in 2016) and 7.4K on Facebook.
Social media contest participation increased by 296%, with 623 people posting their cups on social media (up from 157 in 2016).
Increased Contest Participation by 296%
for
129K
VIEWS ON
YOUTUBE!
Watch The Video!
Exceeded Kickstarter Goal by 814%
for
The Challenge
At just 16 years old, inventor Andrew Liu had developed an innovative water bottle called the Kombine that could store every-day items like keys and credit cards .To make sure his Kickstarter campaign stood out, Andrew knew he needed a great video.
Our Solution
We created a simple, fast-paced video that showed the Kombine being used in a variety of situations, and we also provided product and model photography for the page. The Kickstarter campaign was a massive success: Andrew raised $65,198 in 30 days, surpassing his original $8,000 goal by 814%. Our video was a major contribution to the page’s success, being viewed by 3,000 of the 7,300 people who visited the Kickstarter page overall.
Watch The Video!
(HubSpot)
84% of Viewers Watched The Full Video
for
The Challenge
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Brili had a ‘brilliant’ solution to the problem of getting children ready in the morning on time; a wonderful app that turns a child’s routine into a game! They wanted a longer-form video that showed a Brili morning routine from start to finish. ​
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Our Solution
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We created a video that clocked in at 1:43, which is longer than most YouTube advertisements. But length wasn’t a problem for this video; the average view duration for the 1:45 video was 1 minute 27 seconds, or 84%. The average view duration for a typical YouTube advertisement is between 25-30%, So an 84% view duration is about triple the average—a very high score indeed!
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