For Toronto-based companies involved in niche products and services, a video production company can help develop engaging video content that can be easily digested to answer your clients’ most frequently asked questions.
EDUCATIONAL
& TRAINING VIDEOS
For companies in Toronto with large workforces or high employee turnover, video production services for educational and training videos provide outstanding return on investment. Not only can your company save a great deal on the costs associated with personalized training, employees get the chance to review their training videos at their own pace.
Better yet, they can re-watch the ones they want to review as many times as they need. In this way, they are a cost-effective and highly efficient solution to the problem of staff training.
EVENT RECAPS
Recapping large-scale events like festivals or conferences has long been a mainstay of video production companies, and for good reason! Showcasing the accomplishments of your organization’s successful event to your target audience can give your public relations a shot in the arm and help ensure the success of future events.
"They got our business immediately and lead with a script that was pretty much dead on from the get-go. Their corporate video of OMX allowed us to automate our sales process further, by including the video as the initial "demo" of OMX."
CASE STUDIES
Measuring a video's success goes beyond counting the number of views it gets. Metrics like click-through rates, average view duration, and # of leads generated are all important.
We've put together a few case studies to show what we mean when we say Minifridge Media makes effective video content.
Please note that Minifridge Media is not a digital marketing agency.
We only make the videos; it is your decision how to distribute and promote them.
Extremely Low Cost-Per-Click on Facebook
for
The Challenge
Sean Robichaud was already a trailblazer in the Toronto law industry for using ‘untraditional’ advertising methods like Instagram. Sean wanted an untraditional video as well.
Our Solution
Rather than making something boring and corporate, we decided to make a very cinematic video that felt like a movie trailer. The result caught people’s attention on social media fast.
Mr. Robichaud ran a Facebook video ad that quickly racked up over 103K views. Better yet, his cost-per-click on this ad was 2 cents per click. That’s 90% lower than the average price in Canada (which is 20 cents per click). That means his ad was 90% more effective than the average. We rest our case!
103K
VIEWS ON
FACEBOOK!
Watch The Video!
The Challenge
Coffee Culture came to us with their annual ‘All I Want Is...’ holiday-themed social media contest that involved posting pictures of Coffee Culture cups on social media in exchange for prizes.
Our Solution
We created a heartwarming video that visualized the contest in a way that was easy to understand. The video got an incredible response, with 129K views on YouTube (up from 574 views in 2016) and 7.4K on Facebook.
Social media contest participation increased by 296%, with 623 people posting their cups on social media (up from 157 in 2016).
Increased Contest Participation by 296%
for
129K
VIEWS ON
YOUTUBE!
Watch The Video!
Exceeded Kickstarter Goal by 814%
for
The Challenge
At just 16 years old, inventor Andrew Liu had developed an innovative water bottle called the Kombine that could store every-day items like keys and credit cards .To make sure his Kickstarter campaign stood out, Andrew knew he needed a great video.
Our Solution
We created a simple, fast-paced video that showed the Kombine being used in a variety of situations, and we also provided product and model photography for the page. The Kickstarter campaign was a massive success: Andrew raised $65,198 in 30 days, surpassing his original $8,000 goal by 814%. Our video was a major contribution to the page’s success, being viewed by 3,000 of the 7,300 people who visited the Kickstarter page overall.
Watch The Video!
(HubSpot)
84% of Viewers Watched The Full Video
for
The Challenge
Brili had a ‘brilliant’ solution to the problem of getting children ready in the morning on time; a wonderful app that turns a child’s routine into a game! They wanted a longer-form video that showed a Brili morning routine from start to finish.
Our Solution
We created a video that clocked in at 1:43, which is longer than most YouTube advertisements. But length wasn’t a problem for this video; the average view duration for the 1:45 video was 1 minute 27 seconds, or 84%. The average view duration for a typical YouTube advertisement is between 25-30%, So an 84% view duration is about triple the average—a very high score indeed!
