When we refer to brand video production, we talk about creating videos specifically designed to promote a brand, its products, or its values. The idea is to convey a message that resonates with the target audience to build brand awareness and engagement.
That’s why one of the most effective video types is the behind-the-scenes (BTS). It provides your audience with a glimpse of your brand, what you do, how you do it, and the real people behind it. It’s the reason why BTS footage should be part of your video production.
Let’s go over what exactly is BTS video marketing, its benefits, and video content ideas so business owners and marketing directors like you can add it to their video marketing.
What is Behind-the-Scenes Video Marketing?
In its most simple definition, BTS video marketing is about sharing footage or content that shows the inner workings of a brand, business, or creative process. It’s about highlighting what happens behind closed doors, such as product creation, day-to-day operations, or team collaborations.
BTS videos are some of the best ways to connect with your audience on a personal level. It gives viewers a real, unfiltered look at the people, culture, and values. It's transparency that helps your business build trust, loyalty, and emotional connections.
Some of the types of BTS video content you can create include:
- Product development: Show your audience how you make, test, or design your products. It’s a subtle way to give insight into the quality control or innovation of your products.
- Team introductions: Straightforward, introduce the team, their roles, and their personalities to make your brand more relatable.
- Events and launches: It’s fun to show the preparation and setup during a product launch, conference, or event.
- Daily operations: Give a glimpse of the daily workflow, meetings, or office culture.
- Creative process: Showcase the brainstorming sessions, design process, or content creation from start to finish.
You might be thinking, ‘Why does it matter?’
Because your audience values genuine and transparent brands. People like to connect with brands that feel real and relatable. It’ll make your brand trustworthy and down-to-earth, which is one of the reasons business owners can create and continue customer relationships.
Ready to showcase your brand's authenticity? Contact Minifridge Media today to produce captivating behind-the-scenes videos.
3 Benefits of Behind-the-Scenes Brand Video Production
We’ve talked about what is BTS in brand video production and why it matters, but let’s get into further details about its 3 key benefits.
Humanize the Brand
The reality is that customers connect more with people than products. BTS videos are how you can introduce your audience to the faces behind the brand. These videos create a personal connection by showcasing those team members involved, whether it’s the business owner, creators, designers, or the full team.
BTS videos reveal the real effort, passion, and craftsmanship that go into developing your products or services. It also demonstrates the core values and company culture, humanizing your brand and creating a better connection with your audience.
Boost Engagement and Social Media Performance
Have you ever stopped scrolling when you saw a BTS brand video production? I bet that 90% of the time, you do stop. That’s because BTS videos are highly engaging and shareable, and tend to perform well on social media platforms.
It’s the perfect method to offer a unique, insider perspective that piques your viewer's curiosity. Plus, your audience tends to interact, comment, and share more—which increases your engagement rates.
Social media platforms like Instagram, TikTok, and YouTube also favour real content that resonates with viewers. Since BTS videos are raw with an unpolished feel to them, they often receive higher visibility.
Stand out and build trust with behind-the-scenes storytelling—contact Minifridge Media to start your video project today.
Differentiates from the Competition
Because BTS content shows the unique process, culture, and personality of the brand and its people, it helps you stand out in a crowded market. Highlighting what makes your brand different, your business creates a distinctive edge that your competitors may lack.
As mentioned above, BTS videos also showcase the transparency of your products, which builds customer confidence and trust in your products. For example, when you show how your products are made or how you operate behind the scenes, you’re being real and open with viewers. It differentiates you from the competition while making customers feel more secure when deciding to buy or book your services.
Behind-the-Scenes Video Content Ideas
For business owners and marketing directors, here’s a list of behind-the-scenes content ideas to implement for your brand video production.
- A day in the life of your team: Take your audience behind the scenes to experience a typical day at the company. You can include meetings, brainstorming sessions, or casual interactions.
- Product creation or service process breakdown: Show how your products are made or how your services are delivered from start to finish. It’s better if you highlight each step of the process, from brainstorming to final production, to give a bit of insight into the effort and attention to detail.
- Employee spotlight and team introductions: Introduce the faces behind the brand and share personal stories, roles, or fun facts to humanize the brand.
- Office tours or workspace setup: Show off your office or workspace—whether that’s a creative studio, production area, or remote work setup, showing your environment it’s a great way to bring your audience closer to your brand’s culture.
- Event preparation or exclusive sneak peeks: Days like these tend to be hectic, so capture the hustle and excitement leading up to an event or launch. It’s also perfect to create a sense of anticipation or curiosity for your audience. For example, do BTS videos of planning and rehearsals or exclusive sneak peeks of upcoming products or services.
These video content ideas will show the realness behind the brand, and make your audience feel involved.
Behind-the-scenes content is one option among several. If you're weighing it against testimonials, founder stories or product demos, here's how to choose a corporate video format by the job it needs to do.
Give Your Audience a Behind-the-Scenes Sneak Peek
The benefits of behind-the-scenes brand building will humanize your brand, boost engagement, and set you apart from the competition. Contact Minifridge Media to bring your brand’s story to life through high-quality video content.