For Toronto-based companies involved in niche products and services, a video production company can help develop engaging video content that can be easily digested to answer your clients’ most frequently asked questions.
EDUCATIONAL
& TRAINING VIDEOS
For companies in Toronto with large workforces or high employee turnover, video production services for educational and training videos provide outstanding return on investment. Not only can your company save a great deal on the costs associated with personalized training, employees get the chance to review their training videos at their own pace.
Better yet, they can re-watch the ones they want to review as many times as they need. In this way, they are a cost-effective and highly efficient solution to the problem of staff training.
EVENT RECAPS
Recapping large-scale events like festivals or conferences has long been a mainstay of video production companies, and for good reason! Showcasing the accomplishments of your organization’s successful event to your target audience can give your public relations a shot in the arm and help ensure the success of future events.
"They got our business immediately and lead with a script that was pretty much dead on from the get-go. Their corporate video of OMX allowed us to automate our sales process further, by including the video as the initial "demo" of OMX."
OUR STORY
Like all great stories, this one starts in a bar...
The year was 2015. Our founder, Andrew David Osborne, was comfortably ensconced in the world of television commercials. He had a job at a top Toronto editing firm, working on commercials for massive brands like FedEx, BMO, Expedia and Orville Redenbacher's.
But he felt something was missing. He didn't just want to edit commercials, he wanted to make them, from start to finish. One cold November night, while out at a bar with friends, Andrew met the CEO of a large tech company who happened to be the same age as him. This inspiring young man, Bryan Gold, said his company #Paid needed an explainer video.
"Not only should you make our video, you should start a company where you make videos for other businesses too!" he said to Andrew, over a plate of chicken wings. "Pass the dipping sauce," Andrew replied ravenously.
So Andrew made #Paid a video. Then another friend asked for a video for his company. Once he had some work to show, Andrew started cold-calling businesses asking if THEY needed a video (if you're a business in the GTA, chances are he's called you). Turns out, many of them did.
Fast-forward to today. Minifridge Media has made over 100 videos for a diverse range of clientele. And yet we still treat every client like they're our first. That means answering phone calls and emails on time, delivering when we say we're going to deliver, respecting the budget, and executing the vision. Sometimes we even take them out for chicken wings.
